May 1, 2017 -- Day 838
Hi there. This post will be quite long, so I wrote it as on-point as possible.
On this post I only wrote about my “marketing plans” & some analytics on April. Basically, I did 3 things to boost my & game installs. (these are the major ones)
I posted about my game on 3~4 sub-reddits. Not as effective as last time. This time only 3~4 replys and probably a few downloads.
Facebook Ads & Boost Posts
I’ve spent about RM40 (USD$9.24) on Post-Boosting my trailer videos & facebook page & RM50 (USD$11.5) on Facebook Ads Campaigns.
First, the Boost Posts. I made a few of them and it really got many views & likes (hundreds of them) but very few went to download.
Now for the ads campaigns.
I tested out a few small ones first, then I spent the most on and it reach far more people like 22,000. Even so, very few really went and installed the game.
fun fact: Mexico & Philippines have the most views.
I think these spending is a WRONG move. I’ve try my best to reach more people but I’ve wasted too much money and get very very little results. I know that spending more should get a much better results but… it’s counter-financial to spend much money if you struggle to get even $1 from in-game Ads.
I also doubt my promotion’s graphic attractiveness. I think people expect much more professional looking pictures since so many games and their promotional stuffs looked really attractive and colorful. Oh well.
YouTube Let's Plays
I e-mailed to 34 YouTube channels and have successfully get 3 videos about the game so far. But I think it’s worth the try cos it cost nothing and get my game some real exposure. I have a feeling that this is one of the better way to expose my game if I regularly contact the focused YT channels.
Now, let’s look at the analytics from Google Play Developer.
Here’s 30 days of stats, and I’m only getting a total of about 50 installs (which is not very good)
India is surprisingly like my game (even I did not focus that country on Facebook Ad),then followed by US.
It’s still troubles me that after all the efforts my game is still under 100 downloads. It’s like the fish in the grant ocean. It seems that to gain you have to have lots of connections to social media & also some money on, otherwise you’ll be transparent to the world.
Lastly, here’s the screenshot from my game’s Kongregate version.
Roughly near 300 players in a month, without any promotional plans. (except for the trailer video)
That being said, I found out maybe because of Kongregate has a more concentrated audience and a smaller community, It’s a lot easier to get views & plays.
As for the Android version, (I hate to say this but) I failed on the marketing plans. Android games market is over-saturated, and it’s much-much-much harder to grab attention. :(
That’s all for this simple and long post.
I will do 1 more update on the game before starting my new game.
(I’ve been doing this game for just… too long)